Digital River unveils eCompass, a new solution to drive strategic growth and international expansion

This article is brought to you by Retail Technology Review: Digital River unveils eCompass, a new solution to drive strategic growth and international expansion.

Digital River, a global e-commerce enabler directly connecting brands and buyers, today announced eCompass, a new solution that will help brands identify and evaluate global expansion opportunities while optimising performance in existing markets.
  
Powered by transaction data from 150 million global consumers, eCompass gives brands market-level insights and access to Digital River's proprietary benchmarking data through new interactive dashboards.

Digital River developed eCompass to give brands the tools to confidently make faster, better-informed, strategic business decisions. Brands will be able to identify untapped potential through actionable date insights that include:

• Top market opportunities by industry
• Market benchmarking data—including payment types, card types, and authorization rates
• Market details at a glance—including GDP, total population, and internet penetration

Brands can also monitor and optimize revenue through interactive dashboards that cover:

• Sales and subscriptions performance by market
• Payment methods and authorization rates
• Chargebacks and fraud

“Digital River’s mission is to provide visibility into market potential through expert guidance and insightful data,” says Vic Pacor, Digital River CEO. “In an online selling landscape that only grows more competitive, eCompass’ unique data access and visualization empowers brands to make smarter business decisions and maximize revenue growth – no matter what they sell, or where they’re operating from.”
  
 "eCompass was designed and built in collaboration with our clients and prospects," explains Lindsee Theis, Vice President Product Management at Digital River. "Through that process, we heard their challenges in navigating global ecommerce strategy first-hand. And we recognized our unique opportunity — with access to our immense transactional data set, global commerce experience, and expansive subject matter expertise within Digital River — to build a resource that can help bridge those gaps for them. It's incredibly gratifying to see it all come together.”